Cup of Reviews: Etude House – Play Color Eyes in Beach Party

Hello my Strawberry Cupcakes!

I often see on other blogs how people dig right into the post without any intro. Even though I do see the benefit in that, it doesn’t really fit my personality… It always bothers me when someone starts a phone call and immediately dives into the conversation without saying hi… I don’t know, how do you guys feel about that?

So if you’ve been interested in Korean make up, you’ll know that many say that Korean eyeshadow has a different texture and that they can appear less pigmented. While I do love to experiment, I don’t like the thought of spending a lot of money on eyeshadow that isn’t pigmented. Hence, it’s been years that I play around with Korean Skincare products, but when it comes to make up, I stay on the safe side: which is lip products. I’ve stayed away from eyeshadow and from blushes, because they just don’t seem that great.

However, when I went to Taiwan, I bought the Monocubes from The Face Shop. They were eyeshadow toppers with a lot of glitter and I was mesmerized by the sparklyness that looks entirely different from what we are used to. So when I was in Singapore, I was standing at the eyeshadow corner from the Etude House shop at the Wisma Atria (their flagship store) and swatching some colors, I just couldn’t help but pick up one to try out. They have quite a lot of pallets and I eventually went for one that is somewhat playful and less safe.

Let’s dig into this!

The Packaging

The product comes in a sturdy matt plastic case. The bottom and top have a different shade. Here the bottom is beige/pink and the top is turquoise blue. The pallet comes with a big mirror and 2 double ended sponge tip applicators. I guess I prefer this type of applicator than a bad brush. The mirror seems to make everything look bigger.

A plastic cover lays on top of the eyeshadows with their names. Too bad the names aren’t on the back of the packaging, or in the pallet, but they do save more space and give us a bigger eyeshadow pan per shade.

The pallet in itself is quite compact, making it easy to travel with. It had stayed in my travel case until I got back in Belgium and it didn’t break on me.

The Textures

For a pallet from known brands such as Urban Decay and Too Faced, you get what you see in the pan, meaning that it’s easy to identify which one is pearly, satin, shimmer, metallic, matt,… But these Korean Eyeshadows confuse me!

At first glance, looking at the pans, I’d say that there are:

  • 4 shimmery shades
  • 2 ultra glittery, metallic shades
  • 1 glitter shade
  • 2 matts

But when swatched, I get:

  • Pearly: High Tide, Like a Mermaid
  • Satin: Starfish on Rock
  • Glittery Toppers (sheer eyeshadows): Sunset Beach, Sand Castle
  • Matt: Surfing Point, Wet & Wild, Cocktail Shot ==> when these matts are blended out, they look a bit murky at first. But when used full on, they’re quite pigmented.
  • Glittery: Cave Shade, Cool Drive 

The Shades

  • High Tide: Pearl white. It almost looks metallic and is very pigmented. Looks great as a brow bone highlighter, as an inner corner highlighter or even on the entire lid.
  • Sunset Beach: At first glance just a shimmery orange corally shade. Swatched it is more glittery than eyeshadows, as it is quite sheer. But on the eyes, it looks wet. It is so reflective and juicy looking, it’s almost like wearing gloss. This effect is obtained because the glitters are very fine and because they both use gold and white glitter. I love this shade. This looks extremely flattering on the eyes, on top of a shadow or on its own.
  • Like a Mermaid: Full on, no nonsense, pearly Turquoise blue shade. Love it!!
  • Starfish on Rock: This is such a confusing shade. It looks like it wouldn’t be pigmented. There is this translucent quality to it. When you swatch it, it’s quite fade. So I don’t understand how it looks so pigmented and beautiful on the eyes in broad daylight. This is definitely the most gorgeous lilac pink I’ve ever tried.
  • Surfing Point:  This shade is slightly glittery in the pan, but when swatched it looks almost completely matt. I can’t say this is my favorite shade. It looks very smokey and looks like a type of bruised purple. It does match well with Starfish on Rock though. It’s not a shade I’d use alone. But I guess, it goes well with the rest of the shades in the pallet, which is of course the point. The shade can be build, but it’s not extremely pigmented from the get go.
  • Cave Shade: This is a cool toned dark brown, that is almost kaki, but isn’t. It contains very fine gold glitters. The shade is useful to darken parts of the eye. Overall, the glitter makes it sophisticated, not tacky. Another extremely buildable shade, that isn’t super pigmented.
  • Wet & Wild: If you think of a coconutty brown, this is it. This matt shade is medium toned, so it’s ideal to be used as blending shade.
  • Sand Castle: Another confusing color, that doesn’t seem to show much color (quite sheer). But the glitter is so wet looking and on the eyes, it looks gorgeous. In the pan, it’s a sandy gold, but on the eyes, it’s like liquid tan, such a beautiful, flattering shade. You’d think it’s not a good shadow because it is sheer. But the reflection makes it look gorgeous and somehow pigmented.
  • Cocktail Shot: This one is a pigmented matt dark smokey grey. This is also a shade that’s very buildable.
  • Cool Drive:  I love this deep royal blue shade. This one also contains such fine glitters that it almost looks like a starry night. It’s also a highly pigmented shade. It shows up darker than I’d like it to be. It’s almost greyish blue, while I did want it to be more of a midnight blue with that delicious shine…

How does it perform?

  • Applied with Fingers & Sponge Tip Applicator

I forgot to bring brushes with me on my trip, so I could only use my fingers and the sponge tip applicators that came with the pallet. The glittery and pearly shades performed stunningly. I had to build it up, but the shadows stayed on for a whole day. I was especially impressed because I was in a very humid and warm climate. The first days, I used Urban Decay Born To Run Shadows and at the end of the day it creased. I didn’t have this issue with these shadows from Etude House. Even though I used my fingers, it was quite easy to blend the shades out. Normally darker shades such as Surfing Point, Cool Drive and Cave Shade aren’t very forgiving. But these blended out wonderfully.

  • Applied with Brushes

The shades blend beautifully! The brushes pick up the colors nicely. The shiny wet colors I apply with a flat shader brush. And for the blending shades, I like to use a dense dome brush. I don’t have a lot of lid space, so I usually don’t like the fluffy big blending brushes… Overall with the brushes, there is some fall out with the glitters, but there easily removed. I just pick up it with my pinky nail and it doesn’t leave any traces.

  • Longevity

In Singapore it was often 30°C and I never used any eyeshadow primer or base. The shadows held the whole day without any creasing, even though I was sweating like there was no tomorrow.

A Couple of Looks

I tried to take a lot of pictures of my make up looks, but I often forgot because we had so many activities planned for that short trip… But no worries, I’ll definitely do some make up looks with this pallet!

Inner third: Sand Castle, Rest of the eyelid: Sunset Beach, Outer corner: Wet & Wild
Inner half: Starfish on Rock, Outer half: Surfing Point, Lower lash line: Like a Mermaid, Inner corner & Browbone: High Tid
Innerhalf: Sunset Beach, Outer half: Wet & wild, Outer corner: Cave Shade, Inner corner & Brow bone: High Tide, Lower Lashline: Sand Castle

My Conclusion

I’m addicted to the shine… Seriously. I haven’t been able to put down this pallet. I haven’t used any other pallet this whole time, because I then end up missing that delicious wet shine. You can’t imagine how flattering it looks, especially in broad daylight. Etude House still has a whole collection, that I’m planning on trying out (wine shades, peach,…)…

If you’re not planning on going to Asia anytime soon, I’d recommend you to check out Cosmetic Love (for an additional 10% discount, you can use the code SARAHSCUPOFBEAUTY).

I hope you enjoyed this review! Have fun and I’ll talk to you soon!



13 thoughts on “Cup of Reviews: Etude House – Play Color Eyes in Beach Party

  1. LivingOutLoud says:

    Hi Sarah!
    I agree. I like to say hello in my posts too and even comments. I think it makes everything feel more personable. Sometimes I do jump right in depending on what type of affect I want my writing to have. This blog has definitely been very informal and I often post things without editing. It is nice to have a space where I can do that without feeling pressure 🙂

    Wow that palette is so versatile! I really enjoyed your different looks and am impressed with how well the purple color last even into the night! I hope you will have a great week!

    ❤ Alana

    Liked by 1 person

  2. alwayscleia says:

    That’s such a pretty eyeshadow palette! it’s interesting that the finishes look very different swatched than they do in the pan. But I think you made some really pretty looks with these shades x

    Liked by 1 person

  3. Hunida says:

    Oops! I always write posts without an introduction lol I feel the title says it all sometimes or there’s just nothing I need to say first. 😛 When I answer the phone I say “yes?” instead of “hello?” so they can get straight to the point too LOL.

    It’s so bothersome when the shade names are only on the plastic cover but you’re right, more room for more eyeshadow then. 🙂 That’s amazing that it would last through your sweat in Singapore! & I love love love the “wet look” that happens with some of the shades. The looks you created are gorgeous. 🙂

    Liked by 1 person

    • sarahscupofbeauty says:

      Thank you Hunida :D!! Glad you liked the looks I made. It’s a pallet that makes it so easy to create looks. They blend out beautifully!
      Haha, yes. I used to pick up the phone and my mom would yell in the phone “whatcha doing today” haha. I’m always like: “hello to you too mom”. But I guess you’re right, you can jump right into it. I’m just someone who needs to ease into the conversation: Hi, how are you, how was your day… and then get into it :p.

      Liked by 1 person

      • Hunida says:

        Hahaha, I am just like your mom! But I totally get why you need to ease into the conversation first. It makes complete sense! I remember a writing class in high school said you should always include an introduction but sometimes I just can’t think of one, y’know?!


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